Rugged Minimalism

My aesthetic is best described as Rugged Minimalism—a mix of function, durability, and simplicity. It’s about stripping things down to what’s essential while keeping a tough, ready-for-anything edge. I appreciate materials that age well, like wood, metal, and leather, and designs that emphasize purpose over excess. My approach to aesthetics is rooted in practicality, but that doesn’t mean it lacks intention or refinement. Every choice, whether in design, gear, or everyday objects, should serve a purpose and withstand the test of time. I am a big believer in buy it right the first time. Yes it may be more money upfront, but you gain confidence in the functionality of what you have and it will last. 

Influences from 20th Century Design Movements

Brutalism (1950s-1970s): Originating in architecture, Brutalism embraced raw materials, exposed structures, and an uncompromising focus on function. Buildings were often stark, constructed from concrete and steel, with an almost monolithic presence. This influence translates into my aesthetic through an appreciation for raw, honest materials and objects that showcase their construction rather than hide it.

Scandinavian Minimalism (1950s-Present): This movement prioritizes clean lines, functional design, and a connection to nature. Originating in the Nordic countries, Scandinavian design embraces natural light, open spaces, and a restrained color palette. The emphasis on simplicity and craftsmanship directly aligns with my preference for well-made, efficient, and timeless designs. It is also convenient that I have a strong Scandinavian background on my mother’s side. 

What Shaped My Aesthetic

My aesthetic has been shaped by a combination of hands-on work, engineering principles, and personal interests. Working in mechanical engineering has given me a deep appreciation for efficient, functional design. Overall, that things should work well before they look good. My background in woodworking reinforced the value of natural materials and craftsmanship, making me drawn to items that are built to last and improve with age.

Hybrid training also plays a role; as a runner and lifter, I prioritize efficiency, durability, and adaptability, which translates into my preference for multi-functional, no-nonsense gear. Whether it’s tools, clothing, or workspace design, I look for pieces that are streamlined, durable, and essential with no clutter, no excess. My wife is great at reminding me to sift through my personal belongings from time to time to ensure that I only have what I need. 

Will My Projects Stay in This Aesthetic?

For now, yes. Rugged Minimalism fits my mindset and lifestyle. My personal project and personal webpage will reflect this through ideas that are functional, simple, and built to last. That said, I am consider experimenting with new materials and subtle refinements that might push my aesthetic in a different direction. Adding softer elements, organic textures, or unexpected materials could bring a new layer of depth without compromising the core principles of durability and function.

Sources:

Featured image: https://yousupova.com/en/project/s082/ Author: Unknown

Image 1. https://www.architecturaldigest.com/story/brutalist-architecture-101 Author: Unknown

Image 2. https://www.thesimplicityhabit.com/what-is-scandinavian-minimalism/ Author: Unknown

Image 3. https://www.linkedin.com/pulse/appreciation-craftsmanship-mani-pirouz/