Neoclassicism vs Pop Art

The Pop Art aesthetic, which I am referencing in the style/aesthetic of my upcycle project, can be characterized by bold colors, textures and effective communication. It appeared as a form of advertisement with each element vibrantly drawing the eye. Its intention was to comment on the socio-political atmosphere of consumerism, which began rapidly growing in this time (1950s). Directly embracing pop culture and mass media became the foundation of the Pop Art aesthetic.

Andy Warhol, Marilyn Diptych (1962)

Completely opposing this style is Neoclassicism – An artistic aesthetic emerging in the mid 1700s. It intended to bring back idealized historical orders of the Greeks and Romans. Neoclassicism can be characterized by the depictions of realistic and accurate scenarios involving clear subjects and locations. It typically includes concepts of harmony, clarity and restraint. In artistic representation, the use of the line and restraint of color also became an identifying quality. 

Claude Lorrain’s A landscape with Apollo guarding the herds of Admetus and Mercury stealing them (1645)

These principles of historic preservation and the recollection of classical orders completely opposes the embrace of the future, pop culture and the ever growing consumerism that Pop Art is founded on. 

The French Encyclopédie (Encyclopedia) (1751-1772)

Contemplating these opposite aesthetics, thoughts around how I might redesign the upcycle project to exemplify the Neoclassical aesthetic instead of the Pop Art aesthetic emerge. 

First, I’d focus on the product and existing material which includes eco-friendly fabric swatches and a modern style “bucket” bag. To alter the design and utilize the material to represent the Neoclassical style, I would focus on the classical and traditional elements that Neoclassicism represents. This would be with a bag design that resembles carriables from the mid 1700s and uses of textures/colors that mimic the philosophy of Neoclassicism (That of The French Encyclopédie). I may focus more on functionality and versatility to represent the love of sciences during that time, as well as opting for a more seamless and simple look, with the opportunity to bring in slight intricacy through embroidery rather than the original patchwork idea.

Sources:

https://www.theartist.me/art-inspiration/famous-andy-warhol-paintings/#5_Marlin_Diptych

https://www.britannica.com/art/Neoclassicism

https://www.theartstory.org/movement/neoclassicism/

https://lowelldesigns.com/neoclassical/