Retro Ski

Retro Ski   Though this old school style on the ski slopes began in the 1930s and 40s, it peaked in the mid 60s though the 70s. The retro style includes both a mentality as well as a physical rad getup. style of advertising   Old School  http://www.skinet.com/ski/article/throwback-thursday-radical-freestyle The one-piece snowsuit is more than just…

The Evolving Nerd Culture

The Nerd (adjective: nerdy), is a descriptive word to identify a person who is overly intelligent, obsessive, and/or lacking social skills. Typically this individual may spend outrageous amount of time on obscure, unpopular, non-mainstream activities or culture. Also, generally speaking the topics usually have a highly technical theme or relating to fantasy and fiction. A…

Aesthetics of Rickenbacker Guitars

Rickenbacker guitars and basses have an iconic style that is straight out of the 1950’s.  Since their creation these guitars have been played by some of the biggest artists such as The Beatles, The Who, The Eagles, Rush, Yes, and many more.  In addition to the identifiable visual aesthetic, Rickenbacker guitars have a very distinct…

Simplify It

A movie poster is is meant to draw the eye, tell a story, and encourage movie goers to spend the movie on their film. They are the combination of commercial purpose and artistic expression. Movie posters began in the late 1800s as paintings, usually of a scene from the movie, with a small block that…

Aesthetics of Surrealism

Perhaps most notable by the works of Salvador Dali, surrealism is a cultural movement popularized in Paris during the early 1920s.  Surrealism developed mostly from the Dada movement, and was firmly established by André Breton with his writing, Surrealist Manifesto.  In this work, Breton described surrealism as “pure psychic automatism”.  This phrase captures the freedom…

Cowboy Up!

Growing up in Steamboat, I was surrounded by two main themes, Skiing and ranching. This meant that dressing up in our school meant either a suit or something similar to this: Formal Cowboy Wear (source: http://www.blacktieguide.com/blog/2013/12/18/the-western-tuxedo/) This country western/Cowboy aesthetic has been around for a long time dating back to the 19th century in northern Mexico.…

Pixel Art

Pixelrama of Tokyo by eBoy An aesthetic with which I have had interest in for a while is Pixel Art. Popularized during the 1980s and 90s in video games, the aesthetic has been revived in recent years due, in part, to the nostalgia each tiny square carries with it. The idea behind pixel art is…

Aesthetics of the Log Cabin

The log cabin aesthetic brings a certain type of homey-ness to a structure. Its a fairly engrained imagine in our heads at this point: the minimalist but cozy interior, dim lighting, warm atmosphere. http://www.everything-log-homes.com/images/log-home-interiors.jpg It’d be hard to date the origin of this aesthetic, but it is an old one. Back in the day (way back),…

WPA Posters

http://hdl.loc.gov/loc.pnp/cph.3b48847 Art to spread awareness for syphilis? During the depression in the 1930’s, jobs were hard to come by for most everybody in the United Sates. Artists especially felt the squeeze as Americans worried more about putting food on the table than supporting the arts. As part of the New Deal, the Works Progress Administration (WPA)…

Modern Aesthetics of Coffee

For many people, drinking their morning coffee is a ritual needed to kick start the day. Coffee was popularized across Europe in the 17th century, which quickly launched Brazil into becoming the worlds largest bean producer [1]. Today, the average US citizen consumes 7.5lb of beans annually [2]. Recently, coffee has experienced a craft revolution that has popularized micro-roasteries, local coffee shops, espresso drinks,…

Minimalism

Minimalism began in the 1960’s to early 1970’s as a contrasting aesthetic compared to Abstract expressionism. The primary element of Minimalism is the reduction of features to achieve the most simple design or image. Minimalism is seen in many different mediums ranging from paintings to architecture to apparel. Some people even live their lives as…

Art Deco

Early in the 20th century, the Art Deco visual aesthetic was highly influential in fine art, industrial design and architecture. Art Deco is one of my favorite aesthetics because it radiates an optimism about the future. It alludes to the possibilities of  human industry with stately figures and clean symmetric lines. I was reminded of the…

Wine Bottles

http://www.storageltd.com/blog/how-to-store-wine-bottle-of-different-sizes Most people can recognize a wine bottle when they see one. Despite the wide variety of bottle shapes and sizes, there are three styles that are the most common: the Bordeaux, the Burgundy, and the Mosel/Alsace. These bottle styles appeared due to significant advances in glass making in the early 1800s, which allowed for thicker…

The Aesthetics of Kaiju

Kaiju, translated from Japanese as “strange beast” , is a film genre centered around giant monsters attacking Japanese metropolises.  The film credited as the first in the genre is also the most recognizable name: Godzilla.  Directed in 1954 by Ishiro Honda, Godzilla spawned a genre of monster films which gave rise to famous monsters such as…

Skater Shoes

Shoes are an essential part of anyone’s wardrobe in that they protect the wearer’s feet, can be used for various levels of activity, and can show the personal style of the wearer to others. A shoe that I have found to be my favorite all around type of shoe for casual wear are skater shoes, and…

Beer, Booze, and the Beauty of Industrial Architecture

Many breweries like to keep things simple, doing minimal work to get the brewery looking nice. Taking advantage of the industrial “warehousey” feel of the buildings which house many breweries is crucial for many breweries. By using and accentuating exposed concrete, brick, piping, and dark muted colors, breweries can create a very modern and welcoming…

Japanese Dekotora Trucks

http://www.tofugu.com/2012/01/12/dekotora-dekochari/ Dekotora or “decoration trucks” emerged when the Japanese series “Truck Guys” came out in 1975 [1]. The plot of the story involves two men who travel across Japan in their decorated trucks, basically fighting crime and protecting people and being portrayed as heroes. [1] http://www.tofugu.com/2012/01/12/dekotora-dekochari/ http://blog.livedoor.jp/iketerutruck/ Since the series came out, hobbyists and truck drivers…

Apple Design Aesthetic

Under the sometimes manic guidance from Steve Jobs, Apple product designers were able to redefine the tech industry with a sleek aesthetic that has now become the norm within the industry. The aesthetic is characterized by clean lines with the absence of clutter and, more recently, with an outer shell of aluminum. The original inspiration…

Molecular Gastronomy

http://science.howstuffworks.com/innovation/edible-innovations/molecular-gastronomy.htm   Molecular gastronomy is defined as a type of food science that utilizes physical and chemical transformations of ingredients to create meals and drinks that are shown in a new light. While the art form first started out as a food science, it has slowly grown into an aesthetic in design as the focused…

Flat Design

Google’s Material Design Guidelines (Google.com) The “Flat” or “Material Design” aesthetic is gaining popularity across multiple different mediums- from digital design to print, to cars, and even fashion. Making a first appearance in 1950s and 1960s magazines and tabloids, the flat aesthetic has continued to gain popularity. After a modern culture boom in skeuomorphism (think fake wood-texture paneling…

Aesthetics of Smartphones

Smartphones have become ingrained in many peoples’ lives as an essential device. A device that can handle nearly all the productivity in your life is very convenient. Because of the rapid advancement of technology these days, all aspects of smartphones including their aesthetics have evolved over time. They started out as slow, clunky bricks and…

Drone Surf Footage

The past few years have seen a sharp increase in the scope of what drones can capture on camera, as well as the environments in which they capture this footage. Ever since my childhood, I have been a huge fan of surf films, ranging from The Endless Summer in 1966 to the recently released View From a Blue…

Progression of Freestyle Snowboarding

Freestyle snowboarding has exponentially gaining viewers over the past decade. One of the most notable events in this extreme sport is the Winter X Games. Within the X Games there are multiple snowboarding events however, Big Air takes the crown. The worlds greatest snowboarders get together and put on the show of a lifetime sending their…

Androgynous

http://setuptheupset.com/blogs/uncvrd/25735364-10-androgynous-moments-that-changed-fashion-forever Androgyny was identified first by plato as a combination of the two sexes. His myth tell the story of three sexes; male, female, and male-female respectively from the sun, earth, and the moon. The synthesis of the two sexes gives the male and female characteristics of style, music, expression, sexual experience, and appearance in…

Ski Town Aesthetic

After spending the weekend skiing at Vail (a rare and lucky treat), I’ve been thinking about the quintessential “ski town” aesthetic that the town has established. From your first turn off of I-70, you know that you’re in a special kind of mountain town, one that certainly emphasizes aesthetics and experience over economy or accessibility. In addition to the world-class…

Surf Inspired Snowboards

As a California Native growing up with access to both the coast and the mountains, I was drawn to thrills of surfing and snowboarding. In recent years, the two sports have collided and are bringing inspiration to each other. After living in Colorado these last few years, I have noticed how the surfing industry has…

Modern Rustic Design

  The Modern Rustic aesthetic is my all-time favorite design style. Its warm, natural and inviting, yet also clean and simple. Also know as ‘rustic modern’, this design style became recognized at some point in the 20th century. The earliest book I could find describing this aesthetic was written in 2000 by Ali Hanan: “Modern Rustic: Natural Ideas…

Martial Arts

Simplified down, martial arts are systems of training for combat, each with a unique philosophy on fighting.  Some martial arts like Tai Chi focus on inner development and health while some like Muay Thai focus on tournament style fighting.  Whether a student is training for self-defense, competition, fitness, entertainment, or for spiritual development, all styles…

Rat Rods

If you are familiar with rat rods the term may conjure images of Mad Max and the over-the-top rust-buckets that sped through the desert in the never-ending chase scene that comprised the entire movie. Mad Max: Fury Road (2015)  Entertainment Weekly To many, they are cosmetically and mechanically cobbled together machines from repurposed parts used…

Cafe Racers

1969 Norton Commando Cafe Racer Born in the UK during the 1960’s the Cafe Racer was the answer for British petrol heads, these stripped down and heavily modified bikes were built to race from cafe to cafe at speeds near or in excess of 100 mph. Originally British bikes from Triumph and Norton were favorites…

Danish Design in the mid-1900s

Denmark has played a large role in the development of Scandinavian design focusing mostly on the simplicity and functionality of their designs. With widespread globalization, Danish influence can be seen in Ikea products, kitchen wares, audio, lighting, furniture, and even in the Sydney Opera House. The largest surge in modern Danish design came post World…

Aesthetics of Michael Bay Films

Although I am not a film expert or critic of any sort, one Aesthetic that I found particularly interesting was the general feel and aesthetic of Michael Bay films. His films are most commonly exemplified by having direct storylines, a great deal of action, comp lex technical features, and explosions. Lot’s of lot’s of explosions. In addition,…

Beer can costume

video of ‘monsters’ in costume of beer cans https://www.blazenfluff.com/mysterious-parade-of-brazilian-monsters-suited-up-in-beer-and-soda-cans/9903 Someone in class mentioned that they had a lot of soda cans that they were thinking of using for the Upcycle Assignment. I found it shared on Facebook.

02 History of Aesthetics

Today: admin stuff; ITLL and Idea Forge tour and workshop info. Then the History of Aesthetics, including the all-encompassing Hertzberg Theory of Art. Then we started a Tour of Aesthetics, to be continued on Friday. Many students wanted to see the rest of the Dance Vines 2015 video. 02 Definition of Aesthetics Lecture notes pdf.

01 First class

We went over the syllabus and initial assignments. At the end of the class I finally stopped talking and started asking questions: About half the class was familiar with WordPress as a blogging platform. Almost everyone has a clicker. I’ll bring a few to give out to the ones who need one (why doesn’t CU…

Rolling through the bay

Source: Rolling through the bay A wonderful example of upcycled outsider art. Scott Weaver created an elaborate sculpture of San Francisco, made entirely of toothpicks, around 100,000 of them. A ping pong ball rides on tracks through the sculpture, visiting sites of importance to the sculptor. I saw this at the American Visionary Museum in…

Initial Assignments

Initial Assignments pdf version Read syllabus, either hardcopy or online (AesDes.org). Return signed hardcopy syllabus agreement in class Friday January 15. Complete the AesDes Perception Survey by midnight Tuesday January 12! You will receive an email invitation from Qualtrics with a link. Your responses will be kept anonymous from me until after the end of…

Student posting guidelines

Post! Post! Post often! Do plan to describe your current project work at least once a week. Special posts will be requested for milestones like design reviews and other assignments. Outside of those requirements we are hoping that you will post links to interesting topics related to the course, and that you will comment freely.…

Aesthetics of Design starting soon!

Aesthetics of Design is a course being developed at the University of Colorado Boulder by me, Prof. Jean Hertzberg (and thanks to Jiffer Harriman and Hunter Ewen, who co-taught with me the first time in May 2014). Grad and undergrad students from our Mechanical Engineering program, plus students from TAM and other programs will design…